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The magical app granted users increased confidence, instant gratification, and protection from unwanted communications, all tied up in a shiny, gamified app that users happily interact with for several minutes at a time.
In case you’re among the handful of people in the world who have no idea how the Tinder app works, here’s a breakdown: The Tinder app was revolutionary for several reasons, but the “double opt-in” and location-based capabilities — paired with the concise profiles, gamification, and instant gratification of “matching” with another user — were what really set it apart from other online dating services.
Accordingly, as Rad explains in an interview with You Tube Distribute from the 2014 Google I/O conference, to launch, they asked everyone in a single room to text 100 of their friends about the new app. By word of mouth, the next day, they had reached 1,000. Only a week later, they were thrilled to realize that they had a 99.5% retention rate for daily app use from their users. Given their fast growth, their prototype code crashed frequently.
In looking back, Rad relates, “I probably would’ve encouraged our team to take a little more care in the code and basically design it for scale day one.” He continues, “Defining what that MVP is, is the trick — and really understanding what are the benchmarks of success, and are you prepared for those benchmarks?
They capture and analyze data to improve their user experience and facilitate better matches.
Ultimately, as we all now know, Tinder was able to create a mobile app that filled an important void in the world of online dating.
Countless other contenders have joined the fray in the years since.
Some cater to niche communities — 2005’s Farmers (self-explanatory), 2008’s music-based Rockn Roll Dating.com, 2011’s astrology-based Moonit, and 2013’s LGBT female-only Dattch are just a handful of examples.
“Tinder has reimagined the way people meet,” says Rad.In 1965, as a social experiment, two Harvard students developed a system that enabled computers to match daters based on their similarities.It wasn’t until 1995 — when the inauguration of the world wide web made possible the virtual linkage of people anytime and anywhere — that the transformation really began.In 2018, any stigma surrounding technology-enabled dating is largely gone.Now, it’s less common not to have tried online dating.
“That’s when we realized: the hardest part is just knowing that they want to meet you.