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That makes online dating by far the most common way that American couples now meet.The data also show that between 1995 to 2017, meeting through friends saw the largest decline, from 33% of couples at the start of the period to just 20% at the end.“It used to be that finding a partner is something one did with their community,” says Thomas.One WIRED staffer who used Good Crush in college reported they and their best friend “spent a full semester fucking with another friend through this service.” But Secret Crush will likely be great for engagement purposes.Using Facebook to scroll through baby photos may be a snooze, but who doesn’t want to find out that someone has a crush on them?Some 39% of heterosexual couples that got together in the US in 2017 met online, according to a recently released study (pdf) by sociologists Michael Rosenfeld and Sonia Hausen of Stanford University and Reuben Thomas of University of New Mexico.This was also the case for more than 60% of same-sex couples that year.The feature will be available only in countries where Facebook has rolled out its Dating service, including Colombia, Canada, Thailand, Argentina, and Mexico, as well as 14 new countries in Asia and South America introduced today.If you don’t already have a Dating profile, you can’t receive Secret Crush notifications.
To be announced today at the social network’s annual F8 developer conference, Secret Crush will allow Facebook Dating users to select up to nine friends they want to express interest in. If someone adds you to their Secret Crush list, Facebook will send you a notification saying “A friend added you as a secret crush.” If you then pick the same person for list, Facebook will match you together and reveal your names.It is one of the most profound changes in life in the US, and in much of the rich world.Instead of meeting our partners in school, at work, or through friends and family, many of us now meet them online.There is no longer much a stigma about meeting a partner online, and few now view online dating as unsafe.“People used to make up stories about how they met, so they wouldn’t have to admit that they met online, but now many people embrace it,” says Thomas.
Facebook is likely hoping that instead of getting someone’s number at a party, you’ll add them on Facebook and then to your Secret Crush list.